Buffalo, NY (February 6, 2018) – New Era Cap, who currently partners with NASCAR and INDYCAR in the motorsports world, has expanded to the National Hot Rod Association (NHRA) as the official headwear of Don Schumacher Racing (DSR).


The team has inked a deal with the headwear brand to provide specially-designed caps for all seven drivers and crews that represent DSR in the NHRA Mello Yellow Drag Racing Series. The Top Fuel class line-up boasts eight-time world champion Tony Schumacher, three-time world champion Antron Brown and rising star Leah Pritchett. Funny Car drivers that complete the team include two-time world champion Matt Hagan, 2016 world champion Ron Capps, 2012 world champion Jack Beckman and veteran fan favorite Tommy Johnson Jr.


“It was hard to pass up the opportunity to partner with Don Schumacher Racing. They have a proven track record of being a strong team across the sport” says Billy Rieck, New Era product team. “It was the perfect way to introduce New Era to NHRA in a formal capacity.”


DSR teams have won 318 NHRA national event titles and 16 world championships. Fans can purchase all driver headwear and DSR team apparel through the DSR Shop and NHRA retailer Maingate at


“New Era is a globally recognized hat and cap provider and when they approached us about putting New Era hats on our teams and drivers, I didn’t have to think very long to say yes,” team owner Don Schumacher added. “People recognize New Era hats on Major League Baseball players and their classic logo and it’s great that DSR and our partners will now be included in that lot.”


The NHRA season kicks off on February 9 in Pomona, Calif. and runs through November 2018. For more information about DSR please visit and for tickets to upcoming races, please visit


To speak with a New Era representative or for more information on the partnership please contact Lindsay Hall ( 347-344-8468)





Since 1920, New Era has been hand-crafting the finest headwear in the world. Today, with apparel and accessories lines, the brand is a market leader rooted in sports and an influencer of street and lifestyle culture around the globe. With over 500 licenses in its portfolio, New Era is the brand of choice in the worlds of sport, fashion, music and entertainment.  The Company is headquartered in Buffalo, N.Y., and its products are sold in more than 80 countries. For more information on New Era’s global offices and partnerships, visit and social channels @neweracap.

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